Samyukta Nair, the multi-hyphenate behind one of Colaba’s hippest shopping grounds, Clove, is all for shining the spotlight on homegrown brands in her curated space. Nair is bringing Bengaluru-based label, The Summer House to Mumbai this weekend. Vogue chatted with her on the nature of the pop-ups at Clove, The Summer House aesthetic, and providing shoppers with an offering that doesn’t necessitate maxing out your credit card.
What do you try to highlight with the pop-ups at Clove?
Celebration of Indian design is integral to our philosophy at Clove. By way of our pop-ups, we wish to create a platform to showcase India’s talent at work. Moreover, pop-ups give us the ability to engage with patrons on a personal level and create distinctive experiences that make Clove a dynamic space for them to keep coming back to.
What do you like the most about The Summer House?
In addition to the co-founders—Shivangini Parihar and Rekha Datla—I most like their ability to combine Indian craft with responsible processes to create modern pieces that can be a part of any woman’s wardrobe. The attention to detail in their luxurious yet comfortable clothing celebrates the little things in life and reinforces Clove’s ethos of everyday luxury.
What aspect of The Summer House’s design ideology appeals to your sensibility?
I love that The Summer House is an accessible brand to people with taste, and not necessarily just those with the means. Their soft-spoken design sensibility and minimalism is derived from intricate, sometimes complex, processes. They focus on sustainable, responsible methods of designing and manufacturing, and that is something I greatly appreciate.
Tell us a little about the collection itself. What can shoppers look forward to?
Their new collection, ‘A place called Summer’ will debut at the pop-up at Clove. It’s an ode to nostalgia, the art of discovery and making the time for oneself. In an array of pastels, the edit features minimal summer dresses, along with shirts and co-ordinates that are made with linen and organic cottons. Having partnered with Sewa Lucknow, a framework of Women’s Rights and Sustainable Human Development, the collection also pairs elegant silhouettes with chikankari embroidery to spell a perfect summer romance.
The Clove x The Summer House pop-up will take place between April 20-23, 11.00am-8.00pm at Clove, Churchill Chambers, Allana Road, Colaba, Mumbai
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