Birdhichand Ghanshyamdas Jewellers needs no introduction among the jewellery-obsessed. The century-old brand from Jaipur enjoys an ardent patronage for reincarnating the lost arts of India. A favourite with modern Indian brides who revere tradition, the brand thrives on reviving time-honoured jewellery-making techniques with an innovate spirit. Each majestic creation from the hallowed house is flourished with a touch of Rajasthan’s regal cultural legacy.
After Jaipur, Birdhichand Ghanshyamdas Jewellers is now set to open its next store in Delhi—a sprawling 1,800sqft space at the heart of south Delhi. The tasteful store is not unlike a museum, and celebrates fine jewellery, art and architecture in equal measures. The store opening also coincides with the launch of their ‘Delhi Durbar’ collection—an ode to the capital city’s culturally-vibrant past. All the signature collections have been displayed in glass-framed almirahs alongside prized antiques and objet d’arts personally sourced by the designer.
“It was a cherished dream to open a store in Delhi. We have several patrons in the city, and this is an endeavour to give them a personalised taste of the brand. Each aspect of the store is bespoke—every artefact and ornament has been carefully curated keeping our core aesthetic in mind. It’s a true depiction of what the brand really stands for,” explains Yash Agarwal, creative director of Birdhichand Ghanshyamdas Jewellers.
The bridal room is the key highlight of the store, and exudes the very drama and opulence that is the hallmark of their bridal creations. The idea is to elevate the entire experience of buying jewellery for the most momentous day in your life. The room—which is accentuated by handmade wooden and leather trunks from Jaipur, a Venetian octagonal mirror and French candle stands—has been designed accordingly.
The inspiration for the rest of the store ranges from colonial art to the art deco movement of the ’20s. This has then been fused with traces of Rajasthani architecture to stay true to the brand’s heritage. The Rajput-Mughal baradari (Urdu for a pavilion with 12 doors) style of architecture is a prominent part of the layout. As are custom-made partition screens with natural vegetable-dyed block prints, baccarat crystal vases and a spectacular F & C Osler chandelier from the Bikaner Palace, which dates back to the 1900s. You don’t necessarily need to be a prospective bride on a shopping spree to revel in the beauty of this store—it’s a treat for connoisseurs of uncompromising art and design as well.
The store opens on May 1, 2018 at Birdhichand Ghanshyamdas Jewellers, D-21, Defence Colony, New Delhi. For appointments, call 08585971971
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