Farah Khan Ali collaborates with Magnum for a playful jewellery collection


Celebrity jewellery designer and gemologist Farah Khan Ali is renowned for her feminine designs. Recently, Khan Ali collaborated with ice cream brand Magnum for a limited edition jewellery collection. Drawing inspiration from Magnum ice cream’s latest campaign titled ‘#TakePleasureSeriously’, the new collection is crafted with sheer details in 18k gold—think minimal bracelets, statement earrings and pendants. “This collaboration with Magnum was a natural thing that came together because it involved chocolates, and I love chocolates. I took their confections and I decided to do a playful collection with chocolate diamonds and caramel enamel—with a hint of rose gold, because it makes it look very rich and luscious. I’ve created seven different pieces in this collection and decided to name each of them after a sensory pleasure,” explains Khan Ali.

Bollywood actor Kalki Koechlin played the muse for the celebrity jeweller’s latest collection. “As soon as I thought of a muse, Kalki Koechlin came to mind. Her positive energy and playful take on life made me create a collection that is perfect for someone like her.” Chocolate brown diamonds are set within caramel-like enamel layers to mimic desserts, and the pieces are created and named according to the emotions that consuming a Magnum ice cream bring. Some of the pieces of the new collaboration include: Bliss (bracelet), Relish (ring), Luscious (brooch), Divine (necklace) to Tempt (earrings). Take a peek through our slideshow to get a closer look at the new collection.

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Farah Khan Ali collaborates with Magnum for a playful jewellery collection
Magnum X Farah Khan
Farah Khan Ali collaborates with Magnum for a playful jewellery collection
Magnum X Farah Khan
Farah Khan Ali collaborates with Magnum for a playful jewellery collection
Magnum X Farah Khan
Farah Khan Ali collaborates with Magnum for a playful jewellery collection
Magnum X Farah Khan
Farah Khan Ali collaborates with Magnum for a playful jewellery collection
Magnum X Farah Khan

The post Farah Khan Ali collaborates with Magnum for a playful jewellery collection appeared first on VOGUE India.



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