Here’s All the Fashion News You Missed This Week

Paris Hilton is Collaborating with Boohoo

A hot pink swimsuit, bejewelled with the phrase That’s Hot, a slinky leopard print maxi dress with matching pumps, these are just a few of the items from Hilton’s new 70-piece collection with Boohoo. Let’s not forget about the metallic number above, accessorized with none other than a baby pink Motorola Razr. The early 2000’s are calling and we’re ready to grab some nostalgia-inducing pieces, all of which are under $100. “I really just went all-out with this collection and it totally represents me,” Hilton told Cosmopolitan. The collab drops on Boohoo’s site June 20th.

Creative Director Switch-up at Bottega Veneta

Kering, the company that owns Bottega Veneta, announced this week that Tomas Maier would be leaving the brand. Maier, who stepped down from his role as creative director, had worked with the company for 17 years after being appointed by Tom Ford. He played an intrinsic role in the creation and success of the brand, promoting a sort of understated luxury and simplicity that earned him many fans. Less than 48 hours after the news broke, Bottega Veneta announced their new creative director, who will begin their position July 1st. Daniel Lee, a 32-year-old British designer who has worked with brands like Céline, Balenciaga and Donna Karan, was selected for the role. “I look forward to evolving what has gone before, while contributing a new perspective and modernity,” Lee said in a statement released by Kering.

ThirdLove Adds 24 New Bra Sizes

Heidi Zak, founder of intimate line ThirdLove, had one goal when she started out her company: have a bra for every woman. Zak is well on her way to completing this goal with the recent addition of 24 new bra sizes to her–already extensive–collection. ThirdLove now sells bras up to a size 48 and cups from AA all the way to H. With 70 different bra sizes in total, this company is really setting an example for other brands to step up and be more inclusive. Intimates giant, Victoria’s Secret only carries around 36 different sizes. The company says that with their current collection they have bras for around 87% of women, and their goal is to release even more in the future to get them closer to that 100%.

Technology and Beauty Merge Together with ModiFace 

Founded in 2007 by Parham Aarabi, an associate professor in the faculty of Applied Science and Engineering at the University of Toronto, ModiFace provides augmented reality tech for beauty brands. It seems that tech and beauty are a perfect partnership, especially when looking towards the future. ModiFace wants to revolutionize the way we buy beauty products and has created programs that allow people to simulate trying on products over live video. A lot of big brands are extremely interested in this tech. L’Oréal fully acquired ModiFace back in March. They’ve incorporated the company into their Digital Services Factory, which designs and develops new digital initiatives for all 39 of its brands. Beauty industry giant, Sephora, has also worked with the Canadian company. We can’t wait to see what they do next.

The post Here’s All the Fashion News You Missed This Week appeared first on FASHION Magazine.

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