Few images in fashion history are as iconic as the 1980 Calvin Klein campaign. This one was shot by late American fashion and portrait photographer Richard Avedon, and featured a young 15-year-old Brooke Shields with a provocative tagline: “What gets between me and my Calvins? Nothing.”
Raf Simons’ Americana theme at Calvin Klein has clearly continued through the years—the brand is all set to launch a new sub-label showcasing a streetwear and athleisure-inspired line, Calvin Klein Jeans Established 1978. Here, Avedon’s iconic image gets translated as an all-over print on everything from a trucker jacket to a denim bucket tote, alongside a crewneck sweatshirt, white tee and even a keychain. There are also patchwork beanies, pouches and boots emblazoned with a label that reclaims the brand’s legacy: “CALVIN KLEIN JEANS ESTABLISHED 1978 THE FIRST DESIGNER DENIM ORIGINALLY DESIGNED IN NEW YORK CITY 205 W39TH ST.” No better way to flaunt your loyalty to the emblematic American brand.
More details on CKEST1978.com
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