Etsy.com is a true-blue hipster’s paradise. Whether you’re on the lookout for vintage lace, handmade bowls or a unique engagement ring, this online global marketplace can be a treasure trove for all the knick knacks you didn’t even know you needed. It wouldn’t be too far off to say that anything Pinterest presents, Etsy can help you manifest. Founded in Brooklyn in 2005, Etsy now generates 3.3 billion dollars in sales. It also offers sellers personal storefronts and with a small fee, allows people from all over the world to showcase their wares on a global platform.
If you’re an Indian entrepreneur, we’ve got good news for you. The e-commerce website has now set up a team in New Delhi to bring local businesses to an international audience. This not only offers sellers the opportunity to grow their business, but will help create an authentic marketplace for Indian handicrafts that is easily accessible. Naturally, this shift in the market should also encourage craftsmen to continue their family trades, instead of being forced to choose non-traditional professions to make ends meet. This could also help budding artists and designers to set up their own trades with minimal investment.
In order to get the ball rolling, Etsy has planned a series to recruit and assist new sellers online and offline, which includes offering free listings and incentives to all new sellers in India on the platform.
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