When entrepreneur Pernia Qureshi launched her e-commerce store Perniaspopupshop.com in 2012, she ushered in a new chapter in India’s fashion retail-scape. Ever since, the one-stop shop has continued to raise the bar, be it by shining the spotlight on promising homegrown designers or by hosting shopping festivals in the metropolises of Mumbai and New Delhi.
Now, Qureshi is all set to elevate the brand’s offline presence with the launch of their first-ever flagship store, Pernia’s Pop-Up Studio, in Mumbai. “This is one of our biggest markets online, so it only made sense to give our customers a physical store experience as well. Mumbai is a fashion-conscious and cosmopolitan city with great potential to reach new patrons,” she says.
Located in the suburban district of Juhu, the 1,500sqft space is all about creating a tailored shopping experience that is integrated with their e-store. Shoppers can browse their website via in-store touchscreen kiosks to explore collections beyond the curated mix of industry veterans and upcoming designers housed in the studio. “Most of our collections are trans-seasonal, but the focus is on Indo-western styles with a festive flair this season. In the true spirit of pop-ups, our designer selections will change every week. Dhruv Kapoor, Nishka Lulla, Pernia Qureshi label, Pallavi Jaipur, Pink Peacock Couture, Samant Chauhan and Eurumme are some of the labels one can find here,” adds Qureshi. Pernia’s Pop-Up Studio’s lounge section will focus on personal styling consultations while Qureshi’s top picks of the month are also showcased on a dedicated shelf.
Scroll through the gallery below for a look at the new store.
Pernia’s Pop-Up Studio will be open from Monday to Sunday from 10am to 9pm. Address: First floor, High Tide, Juhu Tara Road, Mumbai
The post Pernia Qureshi’s online Pop-Up Shop makes its brick-and-mortar debut appeared first on VOGUE India.