When it launched in 2012, homegrown lifestyle brand TheLabelLife.com instantly stood out for its one-of-a-kind concept of collections curated by their celebrity style editors Sussanne Khan, Malaika Arora and Bipasha Basu. Over the past six years, the one stop shop has become the go-to for a handpicked selection of fashion, statement accessories, home decor and limited edition capsule lines.
After hosting a series of countrywide pop-ins since 2016 and offering at-home trials to patrons in Mumbai, the brand has now fully committed to an offline presence with their first ever store in Bandra, Mumbai. “When we first started out, the plan was to remain strictly online. But we are a consumer-first brand. It became clear that our shoppers were keen to touch and feel the products before making their purchase. As we scaled, it became important to establish a physical connect, so here we are. We are also developing a mobile shopping app,” says founder and CEO Preeta Sukhtankar.
02JUNE Design Studio, spearheaded by Sankalp Sahu, was roped in to design the two-floored Mumbai store that features a subtle nod to the label’s home city. The store’s collection is an extension of their online repertoire including elevated essentials, work wear, versatile separates and gifting items. “The layout enables a guided shopping experience with fully-styled looks displayed together for ease,” adds Sukhtankar.
Close on the heels of this launch is their second store in DLF Promenade, New Delhi and a long-term pop-in at Curations, Chandigarh. TheLabelLife.com has also partnered with Project Eve for 11 shop-in-shops by the end of the year.
Scroll through our slideshow for a look at the new store.
The Label Life, GR01, Plot no 508, Linking Road, opposite National College, Mumbai. Tel: 022-30770280
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