It’s essentially how to be an influencer 101…
London fashion week has officially started which means all manner of things – bad traffic, excellent celebrity spotting and a lot of well-dressed people frequenting the city.
One of the most exciting parts of London fashion week however is the Instagrammable opportunities, which are endless BTW.
Sure, you might not have invites to the hottest shows in town, but even if you’re not actually attending LFW, you can still get in on the buzz, right?
With cool monochrome cafes and fashion week backdrops, to beautifully tiled floors and pop up presentations, there are plenty of Instagrammable ‘fasshuuun’ opportunities to go around.
So from getting an on-trend coffee to a LFW beauty treatment, here are the most Instagrammable London spots to hang around in during fashion week.
Duck and Dry
What’s happening? For blow dries in the capital, there are few places more Instagrammable than Duck and Dry. Marble counters, duck egg blue furnishings, bare-bricked walls and the perfect egg-shaped mirrors to take blow dry selfies and Boomerang videos in.
What to order: A blow dry and a glass of Prosecco, or if you manage to get an invite to a party or show, get yourself a professional updo.
What’s happening? While this isn’t a London Fashion Week exclusive, plenty of influencers will be hanging out in the new Instagrammable health and beauty shop over the weekend to browse the self-care drinks and take advantage of the Wifi and photographic decor (we’re talking pastel pink furnishings and rich green plants).
What to order: A moon milk – yes, it’s a thing and it’s packed with superfoods. Take your pick from chill, glow, yoni, golden or siren, and be sure to snap it against the marble table.
The Shop at The Bluebird
What’s happening? Covent Garden’s The Shop at The Bluebird has got a pop-up London Fashion Week area. We’re talking vitamin IV drips, rails of Rixo dresses and Bella Freud jumpers to browse, complimentary Kombucha and pop-up agile work stations with every phone charger imaginable. Did we mention the strong WiFi?
What to order: A vitamin IV drip and a complimentary bottle of Kombucha.
What’s happening? NAC is the place to go to for an Instagrammable brunch – and the food lives up to it. Expect the fashion crowd to head to NAC this fashion week season – and it’s not just because of the French bistro’s Mayfair location, situated near a lot of the shows. Decor-wise, we’re talking whitewashed bricks, pink backdrops and dark green plush sofas, and to eat, every brunch dish imaginable from churros and french toast to banana pancakes, acai bowls and all kinds of avocado concoctions.
What to order: The banana pancakes of course – they’re the most popular to Instagram and will give you a sugar hit before your day of fashion week oggling.
See you there! And happy Instagraming over fashion week!
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