At a time when fashion is steadily making its way to our fingertips, how do you keep the brick-and-mortar experience exciting? For Gaurav Gupta, the answer lies in a 5,000sqft atelier that alludes to an iconic Charles Dickens adaptation and on occasion doubles up as a venue for opera performances. “It’s not a store but a surreal maze that celebrates architecture, sculpture and beauty. I live in a different world in my head and I wanted to share that with everyone,” says Gupta of the fitting home to his avant-garde designs. The designer gives Vogue a glimpse of what’s in store.
- “Metal swan gates lead you to a dreamy space, reminiscent of my favourite scenes in Great Expectations (1998). From the garden to the Romanesque cobbled fountain, I’ve recreated what I loved most. At the entrance is an age-old Siris tree encased in glass.”
- “Expect magic, fantasy and Surrealism in each of the five rooms. While the Prism room is made of mirrors with light bouncing off all sides, the Sculpt room is a mini museum for our iconic sculptural garments collected over the last decade or so. Also on offer is a space dedicated to couture and customisation.”
- “At any given time, there’ll be at least 1,000m of organza in the store.”
- “Currently, there are nearly 23 racks and 220 hangers. Each rack is a metal sculpture, and the mannequins take various forms—flying, dancing or sitting.”
- “The walls come adorned with mini mural sculptures inspired by elements that have long defined my work. Think flying angels, wings, fantasy creatures, birds and trees.”
- “The space was created with Studio Lotus. The conceptualisation alone took over two months.”
- “All plastic used is bio-degradable fruit plastic. We have VRV systems along with AQI (air quality index) monitors to lower air pollution.”
- “There will be no cash counter. Instead, customers will be billed at a dining table at the reception.”
- “There’s an oval room at the centre of the store where I plan to have opera performances and private conceptual dinners.”
- “The store has a special made-to-measure section for groom, including progressive Indian wear.”
- “The latest couture collection, Descend, will be unveiled at the store launch. Expect lehengas, the sari-gown hybrid, tuxedos, suits and more, featuring our signature sculpting and boning techniques.”
Scroll on to take a peek at Gaurav Gupta’s new store:
Address: 1501, Kalka Das Marg, Mehrauli, Delhi
The post Here’s what you can expect from Gaurav Gupta’s new flagship in Delhi appeared first on VOGUE India.