This Morning‘s Holly Willoughby might not be considered a directional style icon (like most mainstream television personalities, she tends to favour cheery items with mass appeal rather than trend-led fashion buys), but to us, she is. Recently, she wore a long-sleeved rainbow dress by LFW designer Ashish, and we Who What Wear editors found ourselves checking her Instagram daily to see her #OOTD posts.
Most days, she displays the best of the British high street—whether that’s her L.K.Bennett leather culottes or the best new dress from Warehouse. So what is her stylist Angie Smith’s tips for making the most out of a high-street budget? “I think that certain brands excel in specific styles. For example, if I need a great cashmere jumper, I always go to John Lewis & Partners or M&S; for tailoring, L.K.Bennett and The Kooples; for coats and skirts, I go to Jigsaw; for dresses, Whistles; for skirts, H&M; and for shoes, Kurt Geiger. For everything else—and for one-off unexpected pieces—I regularly shop Massimo Dutti, Maje, Hobbs, Next, Warehouse, Russell & Bromley, Topshop and Office.”
As for outfits that always work for Holly? “She has an amazing hourglass figure, so she suits fitted, tailored shapes,” Smith shares. “All her looks have to work 360 because we never know what she’ll be doing that day.” But they have to be careful about colours and prints, as Smith explains: “Stripes and checks can strobe on TV, so they’re a big no, sadly. We both love colour, so I always try to pack in as much as that as possible, as I think it really works for her.”
Now that This Morning has returned for a new year, Holly’s back to her usual schedule of posting her daily outfits, and she’s sticking to the same workwear formula for 2019. Her last few looks have centred around some seriously chic dresses—from the fashion crowd’s favourite ghost dress to a winning pink checked number from Mango. Scroll down to see H outfits we’re shopping this week.