More than ever, the fashion industry has become one defined by binaries. On the one hand, you have the “throw everything at it” maximalists, many of whom only exist on our Instagram feeds and immortalised on the pavements of fashion week—an aesthetic spearheaded by the likes of Alessandro Michele at Gucci and Demna Gvasalia at Balenciaga. On the other hand, you have those who are rejecting the noise and clamour of clashing prints and accessory overload and instead embracing a more contemplative approach. Yes, it is minimalism, but not as you know it.
Minimalism is an aesthetic that has simmered beneath the surface for decades, occasionally bubbling-up and making its presence felt, but never really disappearing entirely. From Coco Chanel’s sporty separates and Calvin Klein’s ‘90s greyscale to Phoebe Philo’s austere, post-financial crash stylings at Celine, it’s one of the few fashion movements that has transcended multiple generations.