What do you do when someone asks you how to pronounce a tricky fashion brand name? Pretend you didn’t hear them? Mumble something in the vain hope that it’s marginally correct? Or just run away? If any of those things have happened to you in the past, then we’re here to tell you that after today that will be no more. No longer will you say the likes of Balmain, Christian Louboutin and Vetements wrong.