Drumroll, Please: The First It Dress of 2019 Has Emerged


One of the most brilliant things about Instagram (aside from the adorable animals) is that there are hundreds—if not thousands—of fashion brands just waiting to be discovered and added to our wardrobes. In fact, some of our favourite breakout brands from the past 12 months were stumbled across mid-scroll, making Instagram easily the most important marketing tool for any startup. Do it well and your company can skyrocket.

It was just last week we saw Emili Sindlev posing for a mirror selfie wearing a cotton floral frock boasting a billowing silhouette, extravagant sleeves and a ruffle collar—exactly the sort of thing that would stop us in our tracks. Curious, we tapped to see where her creation was from, and up popped the handle @m.92_clothing. Later that day, we saw yet another influencer, Charlotte Jacklin, wearing the same M.92 dress.

We decided to investigate further and found countless other sartorially blessed ladies had also snapped up the same trapeze dress. Not one, not two, but six influencers already have this dress. If (as the saying goes) three’s a trend, then this is is akin to a cultural movement.

Drumroll, Please: The First It Dress of 2019 Has Emerged drumroll-please-the-first-it-dress-of-2019-has-emerged
M.92 founder Maryam wears the dress with white kicks and a Dior saddle bag.
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217856_519_drumroll-please-the-first-it-dress-of-2019-has-emerged
Charlotte Jacklin styles her frock with a cute hair clip and pearl-beaded bag. 
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217856_244_drumroll-please-the-first-it-dress-of-2019-has-emerged
Emili Sindlev opts for coloured tights to accessorise the look. 
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217856_627_drumroll-please-the-first-it-dress-of-2019-has-emerged
Hanna adds some gingham into the print mix. 
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217857_434_drumroll-please-the-first-it-dress-of-2019-has-emerged
Maria Bernad wears hers with another cult piece: By Far’s Ball tote. 
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217857_313_drumroll-please-the-first-it-dress-of-2019-has-emerged
Hanna Stefansson keeps things simple with strappy mules and a low ponytail. 
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217857_464_drumroll-please-the-first-it-dress-of-2019-has-emerged
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217857_593_drumroll-please-the-first-it-dress-of-2019-has-emerged
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217857_462_drumroll-please-the-first-it-dress-of-2019-has-emerged
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217857_365_drumroll-please-the-first-it-dress-of-2019-has-emerged
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217858_346_drumroll-please-the-first-it-dress-of-2019-has-emerged
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217858_187_drumroll-please-the-first-it-dress-of-2019-has-emerged
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217858_988_drumroll-please-the-first-it-dress-of-2019-has-emerged
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217858_711_drumroll-please-the-first-it-dress-of-2019-has-emerged
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217858_329_drumroll-please-the-first-it-dress-of-2019-has-emerged
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217858_250_drumroll-please-the-first-it-dress-of-2019-has-emerged
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217858_47_drumroll-please-the-first-it-dress-of-2019-has-emerged
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217859_913_drumroll-please-the-first-it-dress-of-2019-has-emerged
Drumroll, Please: The First It Dress of 2019 Has Emerged 1549217859_85_drumroll-please-the-first-it-dress-of-2019-has-emerged

Love M.92’s beautiful dresses? Then you’re going to fall head over heels for these cult frocks



Source link