I've Been a Stylist for 10 Years—These 3 Outfits Always Look Good


From some of Rihanna’s and Kim Kardashian West’s most iconic outfits to cementing London’s best dressed It-girl scene, super stylist and creative director Avigail Collins is known in fashion circles for being the go-to when you’re a celebrity looking to craft an exciting new look. She’s the mastermind behind ingenious ensembles for Lorde and is the force behind some of Daisy Lowe’s sassiest getups, but Avigail’s wardrobing skills extend even further: See her own streetwear-inspired line, Silver Spoon Attire, for starters. Founded in 2013, alongside her husband (and fellow sought-after stylist) Damian Collins, her high-profile music clients—and a global street style following—make up a pretty impressive fan club. If anyone can spot the next big thing, it’s Avigail, which is why we’re thrilled to have her on board at Who What Wear UK to bring you a monthly column about what’s hot now.

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I’ve been a stylist now for 10 years, and although I’ve seen countless trends come and go, there are a few trusty outfits that never really fade or look dated. There are definitely tweaks to bring them into the new, but essentially, no one ever looks bad in the below three formulas. So the next time you’re stuck for inspiration, just fall back on one of these classic outfits…
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Caitlin’s gold necklaces are just right for bringing a little modernity to an old formula.
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Logo tees and turn-ups? A little bit ’50s rockabilly and a lot like something we want to try out this summer.
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Eni makes the idea work-appropriate with a blazer and heels.
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Trust Eva Chen to posh it up so perfectly.
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The French-girl method? Add strappy sandals, a top-handle handbag and black shades à la Sabina.
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A coat of the same length always looks elegant with a maxi dress.
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Thigh slits in winter? Dress down with tights and chunky flat boots like Elsy.
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You don’t have to play it safe. Clashing boots and a beaten-up leather jacket can be very cool indeed.
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With an oversized knit thrown into the mix like Jessie’s outfit here, a floral dress and cowboy boots will serve you well through the year.
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Hajra’s uptown take on the idea ticks all the boxes for an office-appropriate look.
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When a suit looks this sharp, you don’t need to wear loads of accessories. Thanks for the reminder, Marisa.
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Maja’s also doing the no-top styling move. Dare you to try it this summer.
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Sneakers and a suit? It’s a new favourite we hope stays relevant forever. Props to Lauren Nicole on the fun flash of yellow.
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This has to be one of the best boxy suit looks around. The long shirt and slides only add to its offbeat silhouette.
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In an unexpected colour or fabric, a simple trouser suit can really come to life. See all of Avigail’s other columns in one place.



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