The 6 Pieces That Are Taking Over London Right Now


There are certain items (often from Zara) that I see women wearing almost every day on my commute. There have even been Instagram accounts set up in order to showcase these cult pieces, such as that blue-and-white Zara coat. I did some thorough research to discover the most-spotted items this month (i.e., I asked the Who What Wear UK office and put the question into all my WhatsApp groups) to see which pieces were the most popular in London. It quickly became clear that there are some high-street hits you’re bound to see in any London office or underground station. In fact, you might already own some of them.

Keep scrolling to see the six items we’re seeing all over London.

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Topshop’s satin slip skirts have been a phenomenal hit this season. I see one every single day in real life and on my Instagram. Especially as the Who What Wear team together owns 11. 
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When it comes to coats, classic camel wool overcoats and camel teddy-bear coats have been taking over the tube. 
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Leopard-print midi skirts and crew-necks have become a London uniform. They’ve been a success story for every single high-street brand we can think of. 
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Many Londoners are turning to rose-coloured knitwear to brighten up their winter looks—we are particularly keen on Arket’s pink knits.
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When it comes to footwear, chunky boots are taking over London’s pavements. The Topshop pair with straps is proving particularly popular. 
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Neon is a catwalk trend we didn’t think many people would adopt this year, however, every day I see someone in a highlighter yellow, green or pink roll-neck. 
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