This American Brand Has Finally Landed in London, and We Couldn't Be Happier


It’s that time of year when the January sales are winding down and fresh new-season S/S 19 product is dropping every single day. But with the sub-zero temperatures dictating what we can actually wear, cotton blouses sadly have to wait. So what should you be buying when your heart wants summer dresses, but your body is telling you to wear as many clothes as you can?

Our fashion editors have found one destination that’s right for this split state of mind: Free People. The Philadelphia-born brand is known for its retro, bohemian style, but it does so much more than beachwear and linen dresses. It is opening its very first true London store on 28 Floral Street in Covent Garden today, and it’s got the best knitwear, chunky hiker boots and hair accessories. We’ve been there and can confirm it’s the shopping haven you might imagine.

Look for the transitional buys like midi skirts (whip off the tights for spring), easy-to-layer light knits and longer length dresses that look just as good with boots as they will with sandals. Scroll down to see how to shop the best Free People buys available online and in store right now. 

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Deputy editor Emma Spedding wears the Bonfire Cardi in classic cream.
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Editorial director Hannah Almassi wears the Oasis Midi Dress in the hue “grape leaves.”
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Slip skirts have been popular with the Instagram crowd. Lindsey from Ropes of Holland wears the Free People Normani Bias Skirt (£70) and Sweet Memories Turtleneck (£25). 
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Next up, these are all the S/S 19 trends you need to take note of. 



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