Where Cool Girls Shop in Paris for Clothes, Perfume, Homewares and More

I’ve visited Paris many times, but not once has it just been for pleasure. As one of the major fashion hubs, it’s a regular spot for editors to go back and forth from for various things (interviews, shows, events and so on), but I’ve literally never had a great deal of time to actually stroll through the city in the way I’ve often dreamt of.

For example, I’ve not seen the Eiffel Tower apart from when I whizzed by in a cab, I haven’t visited the Moulin Rouge, and I’ve never made the most of the extraordinary shopping options because I’m more likely to be running late, hungry and prioritising finding a croque monsieur. So with PFW drawing to a close, I’ve made a resolution: I will go to Paris for a holiday, and I will shop to my heart’s content. Maybe I’ll even need to go solo…

Many stores, franchises and brands are now available globally via the internet, but there’s still something magical to be said for a shopaholic experiencing some local action. Whether it’s that you can pick up a niche homegrown designer label that hasn’t yet exploded on Instagram, or it’s simply the thrill and memory attached with buying something exciting in a special place, the below itinerary covers a lot of ground.

Where Cool Girls Shop in Paris for Clothes, Perfume, Homewares and More where-cool-girls-shop-in-paris-for-clothes-perfume-homewares-and-more
To help me in my quest for finding the coolest spots to shop dans Paris, I tapped local talent to get the inside scoop. Laura Gauthier Petit is the founder of up-and-coming French fashion label Fête Impériale Paris—a slow-fashion brand with a unique, super-elegant aesthetic. You’ll enjoy the botanical prints and whimsical dresses as much as her hot tips in her home town. “You can find any style you want in Paris,” Gauthier tells me, “From amazing vintage pieces, great young and ethical designer pieces to luxury houses.” Keep reading to see her top destinations when shopping in the City of Lights…
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As with many short or weekend getaways, you can sometimes feel pushed for time when it comes to shopping (galleries, museums, restaurants and general touristy experiences tend to take up the largest portions of your day). So if you’re in Paris and on a tight timeline, Laura recommends heading straight for Le Haut Marais, aka the Upper Marais. The Upper Marais is in the third arrondissement of the capital city and is supposedly where many silver-screen stars reside. It’s all packed solidly with the coolest contemporary stores, like one of the fashion pack’s favourite lifestyle pitstops, Merci.
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Any thrifting fan worth their salt knows of Parisian flea market legends. There are really wonderful things to be found (for fashion, interiors and more), but you often need to travel right to the very edges of the city on the exact day at an exact time to really win big. It’s a dedicated affair, so it’s helpful to have the destination Laura would recommend. “Les Puces, Porte de St Ouen, for furniture and homeware,” she shares. “It’s also great to find great archive pieces from Yves Saint Laurent, Claude Montana and other designers who are no longer with us.” Les Puces is the part of the flea market that is closest to the Metro station Porte de Clignancourt (end of the #4 line), so it’s a trek, but at least you can haul your finds back easily! I’d suggest reading up ahead of time—this Culture Trip starter’s guide to these markets is super helpful.
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Last, but by no means least, it’s the French boutique store an in-house brand that we’ve seen rising through the ranks during the past round of fashion shows in Paris, The Frankie Shop. The jumpsuit (worn by Erika Boldrin, pictured above) has been a recent hit. Laura was a fan before the rest of us caught up: “One of my favourite multibrand stores is The Frankie Shop,” she says. Again, it is in the Marais district, so it’s worth spending some time to check out its eponymous line as well as the other cult labels the store stocks, such as Rodebjer and Ganni. It’s not as affordable as a high-street store, but when Paris is all about luxury, it’s pretty reasonable in comparison. The Frankie Shop: 14 Rue Saint-Claude, 75003 Paris. Visit The Frankie Shop to buy online and find out more. Next up, the coolest European high-street buys.

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