It’s no secret Glossier is über-talented when it comes to making waves, influencing trends and setting refreshing diversity precedents within the beauty industry. So it’s not surprising that when the cult-loved brand announces a new product launch, people go bananas. Of course, some launches have gone over better than others—Glossier Play is still a controversial topic among beauty editors—and some of the brand’s beloved signatures (Milky Jelly Cleanser, Balm Dotcom, Cloud Paint, Generation G…etc.) will likely never be dethroned from their pedestal.
Which brings us to today’s major news—the launch of Glossier’s newest product called Brow Flick (£15)—the only brow product the brand has debuted since the 2015 arrival of Boy Brow (£14).
If you didn’t know, Boy Brow is the brand’s #1 selling product and one of the most iconic brow products, well, ever. In fact, as the brand stated in a press release, last year, a tube of Boy Brow sold every 32 seconds. To which we say damn.
But, we digress—back to the task at hand! The exciting and surprising (unless you’re a beauty editor who received the exciting news last week) arrival of Brow Flick, a sleek brush-tip detailing pen that’s intended to groom and touch up your arches with the perfect amount of pigment and texture.
With Brow Flick, it’s all about definition, not necessarily colour or fluff; the product aims to give Glossier’s loyal community the option to add “more brow to their brow” for a full, polished, ultra-natural-looking finish.
So what makes Brow Flick different than the gel, powder or pencil you already love? For starters, it comes in just three sheer, (surprisingly) versatile shades, Black, Brown and Blonde, which pair beautifully with their corresponding shades of Boy Brow.
Second, the formula is water-resistant and creates easy, natural-looking strokes that look significantly less artificial and “drawn” than the results stencils and pencils can yield. You can use the pen anywhere you feel you want or need more definition or depth—be it the tails or arches—and thanks to the malleable, super-fine brush tip, the final aesthetic is designed to look pretty darn seamless. (Spoiler: It does!)
Composition- and ingredient-wise, the formula is ophthalmologist tested, dermatologist tested, vegan, dairy-free, soy-free, gluten-free, grain-protein-free, nut-free and hypoallergenic (woo!), and other notable features include copolymers (for enduring wear), superfine pigments (for detection-free believability), and, of course, the flow-through brush applicator tip (for fine lines, precise application and a natural finish).
For A+ application, the brand suggests starting with clean skin, which will help ensure the formula adheres how it’s intended. Then, holding the pen at a downward angle, lightly etch and feather your strokes anywhere you want some improvement. Let the application dry for at least 15 seconds, and then feel free to brush and fluff your hairs up with Boy Brow to enhance your work with a little more hold and definition. Et voila! Brow Flick in a nutshell.
Of course, there’s the whole issue of whether or not the newest Glossier baby lives up to all the inevitable hype, so I asked a few of my fellow Who What Wear co-workers to weigh in with before-and-after photos coupled with unbiased reviews. Keep scrolling for our honest thoughts!