Choosing the right beauty product for you is always something of a personal experience—while it’s my job to recommend the best makeup and skincare on the market, I always caveat it with the fact that what works for me might not work for you. I’ve found, though, that of all the beauty products out there mascara can often be the most divisive. Ask your friend what their favourite one is and, oftentimes, you’ll find that they found a formula that they liked years ago and have stuck with it religiously ever since.
However, after celebrating the best-selling highlighter in America last week I started to do a little digging into which beauty products were topping the beauty charts in the UK. After all, there’s something to be said for an entire nation being obsessed with one specific product. First on my list: mascara. And there’s one specific beauty brand that the UK are utterly obsessed with when it comes to lashes.
Turns out, Benefit (everyone’s favourite teenage beauty brand) deliver on way more than their iconic lip and cheek stain. They’re actually the UK’s best-selling makeup brand when it comes to mascaras—and they’re not far behind when it comes to brow products either. In fact, the Benefit They’re Real Mascara has been the number 1 best-selling mascara in the UK for the past few years. And, when it isn’t in the top spot it’s usually only because it’s been knocked off by one of Benefit’s other two mascara formulas—Roller Lash or BadGal Bang.
If the support of hundreds and thousands of Brits isn’t enough to convince you to try it though, maybe this fact will: celebrity makeup artist Pati Dubroff is also obsessed with Benefit mascaras.
Dubroff works on a whole roster of celebrity clients including the likes of Margot Robbie, Priyanka Chopra, Elizabeth Olsen, Lily Collins and beyond. So, basically, if this lady says that a mascara is worth using then it probably is.
“Benefit’s mascara builds a really good fill and gives a long-lasting look,” Dubroff told Vogue. “The ball at the end is great for building more product at the base.”
“The formula is buildable and the brush separates as you comb through,” explained Dubroff in an interview with The Huffington Post. “So you can get major length without that bulky or clumpy look. Two or three coats are all you need.”