Trust Me—This New Brit Brand Is Destined for Greatness


While I’m certainly faithful to my favourite stores, nothing quite beats the excitement and sense of fulfilment you get when you unearth a new label. This thrill is likely why I spend much of my time trawling through Instagram to find new brands to pine over. Some skydive, I scroll. And my latest obsession is one of my favourite discoveries to date.

Commit the name to memory, because Palones is set to hit the big time. The London brand has amassed quite the influencer fanbase already thanks to its unique take on sophisticated separates and day-to-night dresses. Created by a design collective with roots in the high street, it’s fair to say the Palones team knows what goes into making a sellout buy. That said, the design details and the garments timeless appeal will long surpass the pieces you’ll find in many big-name brands.

Almost all of the current collection comes in under the £200 mark, so while it might not be cheap as chips, it certainly won’t break the bank either. I’ve even seen some of the items up close and can confirm you’ll be hard-pressed to find that level of quality on similarly priced pieces from elsewhere. Keep scrolling to see the Palones items your favourite influencers have already bought into, then shop my edit of the best Palones buys.

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Eni wears a checked trench from the brand. 
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Felicia wears a pleated jumpsuit from the brand. 
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Katherine wears a checked suit from the brand. 
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Megan wears a printed midi dress from the brand. 
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Monikh wears a vinyl trench coat and midi dress from the brand. 
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Next: 13 autumn-ready outfits we can’t wait to try for ourselves.



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