“IVY PARK January 18” is the very minimal, impactful caption added to Beyoncé Knowles‘s six new, smoking Instagram photos. In the new images from her promotional photo shoot with adidas, she teases some clothing and accessories from her highly-anticipated Ivy Park x adidas partnership.
The fierce new imagery debuts Ivy Park gold jewellery (grills, bracelets, and an ear cuff), a pair of Ivy Park x adidas sneakers in a white-burgundy-gray colorway, and an ’80s shell suit-inspired burgundy leotard, with orange piping. The new range of activewear clothing and accessories is set to launch on Saturday, January 18th. This is the first collaboration between Queen Bey’s Ivy Park and legendary sportswear brand adidas, which will set off their “partnership of a lifetime,” as Beyoncé called it in a recent statement.
The new collection is bound to sell out in a matter of minutes, so make sure you get a piece of Ivy Park x adidas’s first drop by signing up for the latest updates on Beyoncé’s Ivy Park online store.