12 Perfect (and Perfectly Affordable) Looks From The Frugality


If you tire of seeing outfits on Instagram that you could never afford, there’s one influencer we always lean on for wallet-friendly outfit ideas: Alex Stedman is a fashion stylist who launched her blog The Frugality to show how she makes practical styling choices.

“I live off every penny I earn—my wage goes towards my mortgage, bills, travel and food,” she explains on her blog. “But I don’t set my sights low. I still want to look stylish every day. I still want Hay chairs for my house and a Gucci bag to carry my wares. I’m just sensible with money where I can be to afford the luxuries.”

It’s an attitude that’s in line with the way most of us actually approach shopping, and every outfit on her blog and Instagram page is actually attainable in comparison to the rest of the influencer world. The majority of her wardrobe is from the high street, so she’s the one to follow to discover the best new items from Topshop, Mango and & Other Stories.

She’s also a dab-hand at rewearing her pieces time and time again, too, meaning the cost per wear of her wardrobe must be around £0.01. Keep scrolling to see 12 of Alex’s winning affordable outfit ideas.

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Style Notes: You’ll often see Alex sporting a pair of timeless jeans. Throw in a knit, bejewelled shoes and a bougie hair slide and we’re in off-duty heaven. 

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Style Notes: Alex is a big fan of knitwear (as you’ll see below and above). Invest in a decent jumper, however, and you’ll wear it all the time. 

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Style Notes: One thing Alex is exceptional at is finding great basics that look expensive, such as this striped shirt. 

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Style Notes: Forever a fan of all-in-ones that take next-to-no effort to style, we’ve seen Alex sport plenty on her Instagram feed. This khaki number is easily one of our favourites. 

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Style Notes: A few staple coats are always important to have on hand for when you need to wrap up warm. Case in point? This grey checked piece. 

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Style Notes: While much of Alex’s wardrobe is made up of red, blue and neutral tones, she’s not afraid to embrace bright hues either. This Next number may be sold out, but you can shop a dead ringer below. 

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Style Notes: Flared jeans are back in. Make them look even chicer with a pair of flats à la Alex. 

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Style Notes: Sometimes a printed dress and Veja sneakers is all you need to be comfy and look a million bucks. 

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Style Notes: Another classic item Alex often wears is a pair of black boots. Go for one with a bit of heel to make jeans, a jumper and a coat feel smart.

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Style Notes: Tweed blazers and jeans are often spotted in Alex’s repertoire, but we particularly love her mix ‘n’ match approach to styling them here. We love the great Wood/Grey wicker bag, ASOS baker-boy hat and Mango flats.

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Style Notes: For a finished look, invest in a black bag to give your whole outfit polish. While Alex is not opposed to a Gucci bag, you can always try a more affordable option from Charles & Keith. 

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Style Notes: Alex isn’t immune to the draw of a cult purchase such as this Bella Freud jumper. Trust us—you’ll want to wear it all the time. 

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Next up, the biggest spring/summer 2020 fashion trends you need to know. 

This piece was published at an earlier date and has since been updated. 



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