Even if you don’t think you’re massively clued up on Korean beauty, chances are that you will have stumbled across some K-beauty products at some point. Since breaking onto the UK beauty scene a few years ago, Korean skincare and makeup brands have become a firm fixture in many of our daily regimens. From multi-step skin regimens and skin essences to glass-like, glowing complexions and novelty sheet face masks, Korean beauty has truly redefined the ways that we approach beauty.
But 2020 is set to be the year we embrace all things J-beauty. Yes, that’s Japanese beauty. While there’s been talk for a while that Japanese beauty brands are set to make waves in the UK, it seems as though 2020 could officially be the year we make the switch. Personally, I’ve been a huge fan of Japanese brands that focus on more holistic and low-key skincare regimens, like Shiseido, for years, but only recently have I started trying less well-known J-Beauty products—most notably Suqqu.
You may not have heard of Suqqu before, but trust me when I say it’s worth knowing about. Famously, Japanese brands are known for championing high-tech ingredients and combining them with a more holistic, natural and ritualistic approach to beauty, and Suqqu is no different. With products across both makeup and skincare, Suqqu bases itself on the principles of inner composure, serenity and wellbeing – meaning it’s a real winner if you love the look of lit-from-within skin.
And it seems I’ve got some serious company as a big Suqqu fan. After I tried my first product, I was so blown away that I decided to do a little research. Frankly, I was shocked I hadn’t heard it before. From Margot Robbie to Victoria Beckham, it turns out Suqqu has some big-name fans. And, no, I’m not talking ‘used-it-once-and-thought-it-was-ok’ fans. Some of my favourite celebs swear by Suqqu products for their everyday regimes.
Sound like something you could get on board with? Keep scrolling to discover the exact Suqqu products that celebrities and makeup artists swear by.