Shoes! Bags! Clothes! We Just Launched Our Very Own Collection


The time has finally come. After months of behind the scenes research, planning and designing we’re so excited to announce the launch of Who What Wear Collection. It is a curated edit of the best clothes, shoes and bags to take you into spring top-to-toe, and they’re all dropping this week on Zalando. 

Designed with the most popular insider trends in mind, from thong sandals to oversized clutch bags, insta-ready dresses to the perfect trench coat. If you’re looking to tick off some of this season’s biggest obsessions with your spring shopping, we’ve got you covered.

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After all, if anyone should be able to design a clothing collection of the hottest pieces, it’s probably us— we spend our lives pouring over street style images, researching cult pieces and talking to industry insiders about the hottest trends out there. The editor-approved collection is inspired by global street style trends, but is created with our community of stylish and experimental women in mind— an affordable ‘it’ brand for those in the know, capturing what’s happening in the world of fashion right now. 

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Not only does it look good, we’ve been sure to use great quality fabrics. All of our shoes and handbags are produced in a carbon-net neutral factory, the first in the world to be certified climate neutral. The leather is LWG certified and our footwear box packaging is 100% recyclable. Plus 85-88% of the collection is currently made from recycled fabrics, with a final goal to be 100% recyclable or sustainable by 2022. 

The collection is now available to buy here, shipping to 17 countries. Keep scrolling to start shopping… 

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The trench coat with a black collar detailing is a timeless classic, perfect for this transitional time of year, and we just so happen to have the perfect, slightly oversized, version for 2020. Be ready to see all of our UK editors wearing the boilersuit, faux leather pieces and cargo trousers on repeat. Not to mention the acceptable-for-all-occasions floral dress come spring. 

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Strappy sandals are a spring staple for 2020 and we have a pair for every occasion. If you’re a minimalist, the mules are sure to be a favourite and we can totally see the white heels working so well with jeans now and with midi dresses come summer. For now, the whole Who What Wear UK team have their eyes on the chunky lace-up boots until the weather warms up. 

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Big fan of a 90s shoulder bag, classic crossbody situation or a clutch bag obsessive? You’re in luck. If you’re a regular reader of Who What Wear UK you’ll know how into snake and croc prints we are, and can we just talk about that perfect shade of lime green? Keep your eyes peeled for the bag collection dropping soon. 

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Up next, the only trends you need to know about for spring/summer 2020.



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