3 Brands That Are Working to Reduce Waste in the Fashion Industry


With an increased global consciousness around fashion and sustainability, it’s never been more important to champion brands that are doing their bit for the environment. From the use of recycled materials to zero-waste garment construction, so many labels have created innovative ways to minimise their impact. And while there are several elements to ensuring a brand is sustainable, today we’re focusing on brands that are helping to reduce waste in the fashion industry. 

Including Cro-Che, a newly launched brand that has waste mitigation built into its ethos; MaisonCléo, the buzzy French label beloved by influencers; and Ilk + Ernie, which purchases surplus fabric, below are three labels that know what it means to put sustainability at the forefront. While they might already be on your radar, keep scrolling to learn a little more about how these labels are working to reduce waste in the fashion industry. 

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Tacita Brown founded Cro-Che after becoming increasingly frustrated by the amount of waste created by the fashion industry. The brand offers intricately crocheted pieces that are handmade by artisans across the globe. Not to mention, this method of garment construction is, by nature, zero-waste, as when crocheting, you only use the amount of material you actually need. 

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Based in Brighton, Ilk + Ernie purchases surplus fabric that would otherwise be disposed of and recycles it to create its garments. The brand’s most recent collection consists of 11 pieces, all of which have been created using 100% sustainably sourced fabrics.  

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Already on the radar of many members of the fashion set, MaisonCléo has become a go-to for editors and influencers. The brand is helmed by a mother-daughter duo and sources deadstock fabric to create its designs, all of which are handmade in France. 

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Next up, the biggest S/S 20 fashion trends you need to know. 



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