How To Find The Best Bits On H&M, According To An Expert


When it comes to shopping the high-street, there are few people who manage to find expensive-looking pieces quite like Claire Wakeman. The influencer consistently uploads chic outfit photos, which contain pieces that look luxurious but just so happen to come with an affordable price-tag. 

In fact, we constantly find ourselves watching her feed to see which high-street items she’s managed to get her hands on and as it turns out, Wakeman has a particular talent for finding stylish pieces on H&M

Given her knack for tracking down H&M gems, we decided to ask Claire for her top tips on shopping the brand’s website, as well as a few links to pieces she currently has her eye on. As to be expected, her responses were full on the interesting tidbits only a true insider would know, with tips on what to search for and how to make sure you never miss out on the best bits. Read on for Claire’s top 5 tips below.

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“I have a few key search terms I use, for example, ‘Ladies Trend.’ Trend is a concept within H&M which is a slightly higher price point and I have always bought a lot of pieces from this collection.”

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“I also search ‘Conscious,’ where I can shop sustainable products and ‘Premium Quality’ which lists products in premium materials such as leather and cashmere products. The investment pieces.”

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“I would also suggest signing up to be an H&M Member—it’s free and great for discounts (you get 10% off when you join, 25% off an item on your birthday and ad hoc discounts throughout the year) and free delivery over £20.”

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“One thing I do a lot is sign up for notifications if something is sold out. Usually, it will come back in stock due to a restock or return. I’m still waiting for the chunky leather Chelsea boots to come back in though!”

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“One final key piece of advice for HM.com is…be quick and be decisive! If you love it buy it, as a lot of the pieces don’t stay around for long and you’ll regret it if you procrastinate. I know, it happens to me far too often!” Keep scrolling to shop Claire’s current wish-list.

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“For A/W I always like to update my knitwear. I predict tank tops or pullovers will be huge this season. I love this cream version and would wear it over a white shirt or tee.” 

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“As much as I love a big coat (all my faves on HM.com are currently out of stock grrrrr – so I’m all signed up to notifications and waiting for new ones!) I do also enjoy a lighter option. This jacket looks super high-end. I’d wear with a great pair of jeans and keep the rest of the outfit super simple. It’s such a statement shape and beautiful shade of blue.” 

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“My new favourite trouser shape has to be tailored, specifically tapered, and I love neutral tones and the colour of these. They look great paired with this jumper (the two slightly different tones of brown work so well together) and with a great sandal to dress it up. This look would also work with a cool pair of trainers.” 

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“You can’t beat a bit of leopard print and I’m very into the shape of this dress. It’s super cute and versatile as it can be worn in any season—with bare legs in S/S and tights in A/W. I’m enjoying a frilly collar at the moment, I have far too many of those but this is a dress so totally different, right…?!” 

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“A great rollneck is a must for A/W. There are so many on HM.com at the moment. Too many of the chunky knit ones I procrastinated over and didn’t buy and now I really regret it but I also love this thinner version for layering. I would size up, so it’s oversized and wear with jeans, leather trousers, silky skirts and pop a blazer over the top. It’s so easy to wear and the greige colour is gorge. I own a couple of thinner knit rollnecks in cream and black and wear them so much, layering under a shirt or sweatshirt.”

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“I am constantly on the hunt for great jeans. The perfect pair of jeans can make an outfit. I love these wide, longer length ones with a high waist. They look amazing with this blazer, a tee and heels. Casual chic at it’s finest.” 

Next up, the biggest A/W20 fashion trends you need to know. 



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