Thursday, November 26

Zara Makes Lingerie Now and Everything Looks So Expensive


Although Zara releases new pieces on an almost daily basis, it’s rare that they create an entirely new category, but today is an exception. That’s right, Zara makes lingerie now and all I can say is worth the wait. The collection (entitled The Female Gaze) of bras, underwear, pyjamas, shapewear, nightgowns, and loungewear was clearly designed with comfort in mind, first and foremost. But each piece is undoubtedly beautiful and sensual, and since the pieces are constructed of high-quality materials like silk, alpaca, cotton, and wool, everything looks incredibly expensive.

In total, Zara’s initial lingerie launch includes a whopping 129 styles, and the neutral colour options means that items can be mixed and matched. There’s a lot to love here but I narrowed the offerings down to 15 pieces that I think will sell out first. It wasn’t easy but someone had to do it. Let’s start shopping, shall we?

Keep scrolling to shop the 15 most covetable pieces from Zara lingerie (interspersed with some of the stunning campaign images).

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This shade of blue is as dreamy as it gets.

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A worthy splurge, in my opinion.

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This set will quickly become a year-round staple.

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Apologies if you’re tired of WFH references, but don’t you want to work from home in this?

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Another strong contender for new favorite WFH outfit.

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Simply put, I need to own this.

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Beautiful silk lingerie is usually far more expensive than this.

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Just looking at this set makes me feel cozy.

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If you don’t own a knit bra yet, you know what to do.

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This makes for a gorgeous layering piece too.

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I’d wear these with chunky loafers.

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I can never resist a little rosette.

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The waistband on these beautiful underwear looks so comfortable.

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Can’t forget the matching shorts.

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Wedding-day worthy.

Next up, the biggest autumn/winter 2020 fashion trends to know. 

This piece originally appeared on Who What Wear U.S. 



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