Thursday, November 26

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere


The term ‘cult beauty’ gets thrown around a lot, so, when we use it here at Who What Wear, we do so with consideration. However, if there’s one brand that has undoubtedly reached cult status, it’s Aēsop; the Australian luxury skin-, hair-, and body-care emporium, whose products have gone on to become essentials in just about every cool-girl’s bathroom cabinet.

Aēsop was born in 1987, when its founder, hairdresser Dennis Paphitis, started blending essential oils into hair products. He started with just four products and, thanks to their heavenly scents and rich, nourishing effects, demand grew amongst is clientele for his homemade formulations. Fast-forward to 2020 and the brand is one of the most prominent players in the global skincare market, boasting almost 100 products in its aesthetically pleasing line-up.

Indeed, we’d be amiss not to note Aēsop’s iconic packaging. The brand shuns some of the marketing techniques widely embraced by other beauty conglomerates, opting instead for quiet, uniform packaging that doesn’t date. Preferring to focus the product inside, its brown bottles and squeezable tubes have barely changed in years. Why, we dare say, mess with perfection? Rest assured, however; Aēsop is so much more than its chic looks.

‘We celebrate science, and understand that you need a blend of well-chosen man-made ingredients with exceptional botanical ingredients to make remarkable products,’ enlightens Suzanne Santos, Aēsop’s Chief Customer Officer, who has been with the brand for, well, as long has it has existed. 

Although she says ‘we don’t call ourselves natural’, what Aēsop can call itself is 100% vegan and cruelty-free; factors more and more of us are concerned with when we buy beauty. 

Today, a bottle of Aēsop’s Parsley Seed Anti-Oxidant Serum sold every nine minutes, and a hand wash and hand balm duo a staple in any design-led bathroom or kitchen. Scroll below to shop them, as well as some of our other Aēsop hand, skin, hair, body, and bathroom essentials. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
This rich balm will help protect your hands from the harsh winter weather. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _613_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Every stylish home has a bottle of this hand soap perched near a sink. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _272_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Another Aēsop hand cream with an equally beautiful scent. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _293_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
The chicest hand sanitiser we’ve come across. Ever. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _160_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Elevate your bathroom or kitchen sink with this soap and hand cream duo. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _379_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
A potent blend of antioxidant-rich ingredients, Aesop’s Parsley Seed Anti-Oxidant Serum provides skin with a burst of hydration and helps keep harsh, environmental factors at bay. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _365_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
This vitamin-rich, moisturising, and skin-balancing gel is perfect for oily and combination skin.

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _789_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
With an olive-derived formulation, which offers exceptional cleansing without stripping skin, this is ideal for those prone to dryness or sensitivity.

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _974_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Give your skin an extra moisture boost by applying this serum after cleansing.

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _771_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
This concentrate is a light, aqueous serum that penetrates deeply to leave your skin ‘plumped’ with a demi-matte finish

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _438_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
This cream defends your face against the dehydrating effects of weather extremes, temperature changes, and the ravages wrought by urban dirt, fumes and free radicals.

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _289_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Keep your lips in tip-top condition year-round with this balm, which comes with SPF30 built-in. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _657_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
This shampoo performs like the best of them; what sets it apart is the gorgeous scent, which you’ll still smell the effects of days after your wash. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _227_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Follow with Aēsop’s ultra-nourishing conditioner, which locks in shine. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _213_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Refuse to be without your essential Aēsop hair and body products, even on the go? This set is for you. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _25_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
The notes of citrus and basil make for an unexpected but absolutely wonderful fragrance combination. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _235_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
One of the best body scrubs we’ve tried. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _356_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
If you’re looking for a simple way to make your shower routine more sustainable, use this soap, which comes in minimal packaging. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _429_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Frothy and luxurious, this body cleanser is well worth its price-tag. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _154_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Seal in your soak with this moisture-rich body balm. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _750_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Ensure any exposed skin is protected from the sun, even in winter, with this chic-looking SPF. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _876_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Aēsop’s uber-chic answer to deodorant, this formula contains no aluminium and has a fresh fragrance that lasts and lasts. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _996_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
A mouthwash you won’t mind leaving out when you have guests. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _560_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
The same goes for the toothpaste. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _949_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Add a couple of drops of this scented oil to your toilet bowl post-flush to bestow your bathroom with a pleasing scent. 

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere _165_from-instagram-to-the-chicest-bathrooms-this-cult-beauty-brand-is-everywhere
Make your entire house smell like a boutique hotel with this high-end room spray. 

Opening Image: @BrittanyBathgate

Next Up: These French Candles Can Always Be Found in the Chicest of Homes



Source link