Companies can no longer remain neutral on issues of diversity, environmental impact, and racism. Consumers are demanding more and being very intentional on where they are shopping. We’re helping you make smart decisions by putting an emphasis on the brands that stand for something; that are authentic and do not use activism as a marketing stunt. Ahead, we’ve curated a list of companies that grabbed our attention by answering the urgent calls for racial equity, climate change, and support in the midst of ongoing effects from a global pandemic. From Stella McCartney to Cuyana, each brand has diversity and sustainability built into its DNA, and a celebrity and influencer cult following to prove it.