Friday, March 5

7 Danish Brands Every Fashion Editor I Know Wears


I guarantee that if you asked to look in any fashion editor’s wardrobe right now (over Zoom, of course), you’d spot at least one Danish brand. Over the past few years, the country’s influence over how we get dressed cannot be understated. From older brands that have been given a makeover to newer designers that have become Instagram favourites, it’s hard to ignore the impact this part of Scandinavia has had on the fashion industry. With Copenhagen Fashion Week once again on the horizon (in a digital-only format), we’ve looked at all the brands that we honestly can’t get enough of. 

We often think of Scandinavian style as being a homogenous minimalist style but that’s actually not true. While Swedish people might opt for a more minimalist, pared-back look, over in Denmark, and Copenhagen in particular, there’s a shift towards to prints and colours. There are plenty of influencers who prove this too—from print queen Nnenna Echem to Emili Sindlev who loves to clash colours with sparkles, there’s no shortage of Danes who love to opt for the more ‘out-there’ looks. It’s this eclecticism that has absolutely shone through the most recent trending fashion labels coming out of the country. Keep scrolling for a look at the brands we love and what we want to shop.

Where would we be without Ganni? Honestly, it’s almost hard to imagine what the fashion landscape looked like before it became so ubiquitous. But the fact that it’s so popular hasn’t deterred anyone from shopping the brand. 

Key Piece: There are so many to choose from. For a while it was the T-shirts, then the balloon-sleeve jumpers, then the oversized collar shirts. But perhaps, for me, it has to be something leopard print. 

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Dresses don’t get much dreamier than from the likes of Cecilie Bahnsen. The brand has only been going since 2015 but it has found a loyal following for its signature oversized stylings. 

Key Piece: It has to be one of the gorgeous dresses. You’ll feel like a modern-day Cinderella. 

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Baum Und Pferdgarten is definitely one of those brands that appeals to a quirkier sense of style. From oversized checks to puff-sleeved dresses, you’ll find something that’s right for you.

Key Piece: If we had to pick, it would have to be something checked. 

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Saks Potts coats are some of the funnest and most cool we’ve seen for a while. While the printed logo puffers are great, it’s the shearling lined belted coats we’re keen on. 

Key Piece: The faux-fur trimmed coat, of course.

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If you love bold colours and shiny fabrics, then Stine Goya is for you. Ideal for injecting a bold touch into your wardrobe, here’s where you can get a taste for maximalism without trying too hard. 

Key Piece: One of the fun jewel-coloured dresses or the latest knits, which have become an Instagram favourite. 

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When we’re back to going to parties, make sure you check out Rotate for your next dress. From cool minis to sleek midis, there’s something here for every dress lover. 

Key Piece: A bold pink mini dress is what we’d go for right now, especially as it’s one of spring/summer 2021’s hottest colours. 

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Not everything has to be about bold colours, prints or silhouettes, sometimes you need the basics too. And that’s exactly what Samsøe & Samsøe offers. 

Key Piece: There are plenty of options here but the belted leather jacket is so chic. 

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Next up, the biggest spring/summer 2021 fashion trends to know. 



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