Fun fact: Who What Wear UK’s top-selling item from 2020 was a dress, but not only that—it was a dress from high-street fave H&M. Coming in a pop of pastel pink and featuring puffed sleeves and a loose, smock-like fit, this staple sold out every time it was restocked, and we couldn’t take a walk around the park without seeing someone wearing this fabulous frock. Well, if you missed out last year, it’s time to sit up because we just found 2021’s answer to that pinkdress, and it’s even better than we’d hoped.
Though in spirit it has the same throw-on-and-go appeal, the pink dress 2.0 features some marked differences: First, the hue is deeper, less pastel and more fuchsia. Second, the smocking has been dropped and replaced with expensive-looking ruched detailing around the neckline and sleeves. Oh, and let’s not forget the cheeky utility-style oversize pockets that sit on the side of the dress. The overall finish? A versatile style that not only requires minimal styling but also is guaranteed to add a feel-good pop of colour to your summer wardrobe.
Styling-wise, we recommend keeping it simple to allow the dress to speak for itself. Think layered gold jewellery and tan cage sandals. A pair of oversize sunnies also wouldn’t go amiss. Scroll down to shop the style before it goes, and see similar dresses from H&M.