Thursday, August 5

Believe Me When I Say New Look Is Doing Some Fantastic Summer Dresses


At Who What Wear, we spend a lot of time hunting down the pieces we know you’ll love. Come summer, our readers tend to gravitate towards dresses, which means we can take hours just pinning down the right kinds of frocks. Whether the dresses are high street or designer, mini, midi or maxi, every one we feature on the site has to pass the test—we must genuinely love it and imagine wearing it ourselves. 

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Today, we’ve rediscovered the dresses over at New Look. The brand has done an incredible job of adhering to the shirred trend and has combined this with a variety of prints, but most notably, it’s the gingham checks that the store seems to be excelling at right now. While the Instagram crowd hasn’t exactly picked up on the brand’s stellar collection of summer dresses yet, we always like to be ahead of the curve, so remember that you saw them here first. 

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Next up, these are the biggest autumn/winter 2021 fashion trends to know. 



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