It’s easy to become devoted to specific brands, especially when you know they fit you well, have a quality level that you’re happy with, and when much of your shopping takes place online. Sometimes, it can feel like too much hassle to try something new when there’s a lengthy returns process lingering over your head. However, by sticking to the same brands day-in, day-out, in doing so, you could be (read: absolutely are) missing out on some genuinely great opportunities.
So, if you’re keen to shake up your shopping habits, look no further. This summer, we’ve noticed that nine brands seem to be dominating the fashion sphere, and while you’ll likely have at least heard of some of them, we’re willing to bet that they don’t feature heavily in your current wardrobe rotation.
On paper, these brands couldn’t be more different. For example, you have Australian export Oroton, which specialises in chic, understated tailoring and premium arm candy, sitting alongside the likes of Selkie’s dreamy organza-layered princess dresses, which come in a rainbow of pretty hues. Eclectic as the trending brands of summer 2021 may seem, there is one discernible thing that they have in common: the ability to make you fall in love with clothes again.
Scroll below to see the nine brands that are currently dominating summer 2021, then proceed to shop our favourite pieces from each.
Next up, these are the autumn trends we’re all talking about.