Friday, May 14

Tag: 2020s

These Fashion Brands Were 2020’s Biggest Success Stories
Fashion

These Fashion Brands Were 2020’s Biggest Success Stories

As 2020 draws to a close, there is much to reflect upon. In what has been the most unpredictable—and dare I say "unprecedented" year—the last 12 months did not play out in a way any of us expected. And although there have been many challenges along the way, this year has also created a few very worthy success stories, particularly when it comes to the fashion industry. From an increased focus on sustainable fashion to a heightened emphasis on supporting local independent labels, 2020 has certainly changed the way we perceive and purchase fashion. And of course, as in any year, our friends at Lyst have managed to collate all the analytics around exactly which brands people were investing in (and searching for) this year. Having released their much-anticipated Year in Fashion report, Lyst...
This Is 2020’s Take On The Bodycon Dress
Fashion

This Is 2020’s Take On The Bodycon Dress

If you lived through the noughties, there is probably a very specific image in your head which comes to mind anytime anyone utters the word "bodycon." It's likely the depiction of Paris Hilton or a young Kim Kardashian dressed to the nines in sky-high heels and smoky-eyed makeup, wearing a figure-hugging bandage mini dress. As iconic as those styles may be, some twenty years later, the concept of bodycon has been reimagined, refreshed and given an entirely new meaning. As seen on the runways of Jacquemus, Bottega Veneta, Proenza Schouler and more, 2020's take on bodycon is far less about restrictive materials and far more about flattering the figure in soft, comfortable fabrics. "Today’s version of bodycon is more elegant," explained Elizabeth von der Goltz, global buying director at Ne...
Summer 2020’s Take On The Check Shirt Is A Fashion Favourite
Fashion

Summer 2020’s Take On The Check Shirt Is A Fashion Favourite

While for some the thought of a check shirt might conjure up images of a well-dressed dad at a barbeque or memories of a childhood school uniform, this season the item has had a decidedly stylish makeover. And although the anecdotal evidence of this is clear—several influencers have been seen embracing the button-down—there's also data to prove the theory. According to fashion search engine Lyst, check shirts have seen a 38% increase in searches over the last few weeks, with styles by ASOS and Jacquemus amongst the most viewed. And although Jacquemus' S/S20 yellow shirt was a guaranteed winner on the runway, seen on Instagram feeds worldwide after it's debut in a lavender field in Provence, I personally feel like a different check shirt could be credited for item's recent resurgence. Ea...
Emma Stone Just Got Engaged With One of 2020’s Biggest Ring Trends
Fashion

Emma Stone Just Got Engaged With One of 2020’s Biggest Ring Trends

Not to say I told you so but were we not just discussing how many celebrity engagements are happening this season? Well, now we have another one to buzz about because none other than Emma Stone has just announced her engagement to Dave McCary. The Saturday Night Live director and writer shared the sweetest photo of the two to Instagram, in which Stone revealed her beautiful antique-style engagement ring.Stone's ring is stunning no doubt, and it also happens to be one of the most popular engagement ring styles experts are predicting for 2020. According to Olivia Landau who's a fourth-generation gemologist and founder and CEO of The Clear Cut, "antique diamonds like old mine cuts and old European cuts have become extremely popular. They are distinct for their chunkier facets, steep crown ...