Thursday, July 29

Tag: BLACKPINK

Adidas's New Campaign Stars Blackpink in the Dreamiest Sorbet Sneakers We've Ever Seen
Fashion

Adidas's New Campaign Stars Blackpink in the Dreamiest Sorbet Sneakers We've Ever Seen

K-pop group Blackpink joins Berlin-based roller skater Olumi Janta and multidisciplinary dancer Lucia Leonce, along with London-based dancer Megan Charles, for Adidas's new "Watch Us Move" campaign, which showcases the brand's "R.Y.V." collection. This marks the second time Blackpink has partnered with Adidas on promoting a launch, but the imagery for this energetic photo shoot reigns supreme. It's not just about the sorbet-colored apparel and new iterations of Adidas's famous Ozweego, Superstar, Choigo, and Forum sneaker - it's about the movement that was captured here. The women were all shot in a way that's meant to inspire creativity and freedom of expression. The idea that all of the subjects featured come from different backgrounds and fields of work speaks to Adidas's championin...