Ok, so I know it snowed in some parts for the UK this morning, but believe it or not, spring has sprung, and nothing says new season like a brand new collection, preferably floral.
As luck would have it, H&M has just the thing: the wildflower collection, celebrating all things nature and artisanal.
The whole capsule collection is adorned with floral prints created by the H&M print design team, who also stars in the campaign.
In a statement, the brand said, the collection also hints at a hope for the preservation of handicraft and desire for a more sustainable fashion future. The majority of the garments are made of 100% organic cotton or a mix of organic cotton and linen.’
The design team walked through meadows to their favourite wildflowers, before re-imagining them on b...