Saturday, December 5

Tag: Editors

From Thongs to Wellies—These Controversial Trends Are Dividing Fashion Editors
Fashion

From Thongs to Wellies—These Controversial Trends Are Dividing Fashion Editors

The act of getting dressed in 2020 has become a little, well, bland—as jogging bottoms, puffer coats and sturdy boots have become the unofficial uniform of winter 2020 and many of us have prioritised comfort over experimentation. You'd be forgiven for thinking that this would mean trending items have become a little bland this winter. Of course crowd-pleasing loungewear sets, duvet coats and slippers are the items selling out at lightening speed currently, but there are also some trending items that have our editors divided.Maybe it's all that time spent in leggings, but there are a number of micro-trends and styling tricks we've been spotting bubbling up this month that are fabulously creative and innovative. And like anything new and out of the ordinary they are bound to create a reac...
The Lesser-Known Fashion Brands Our Editors Are Championing This Season
Fashion

The Lesser-Known Fashion Brands Our Editors Are Championing This Season

Despite all of the chaos and uncertainty, it feels as though 2020 was the year of the small brand. Of course, that is is not to diminish the struggles that independent brands have faced (and still face) through the pandemic, but as the parameters of our lives have shrunk, our fascination for small-scale production has only grown. Whether it's due to concern for the environment, or purely a fear that independent businesses would fail without our support, platforms such as Etsy and Instagram have given us a chance to discover new names like never before. As a team we're passionate about championing small brands, and like intrepid explorers, we've spent many-an evening wading through the internet to hunt down those unknown labels—when you stumble across a gem, there's nothing quite like it...
From New York to L.A.: This Is What Our US Editors Are Buying in Zara
Fashion

From New York to L.A.: This Is What Our US Editors Are Buying in Zara

As a company, we feel so lucky to have teams across the globe, from London to L.A. While we have only managed to meet our fellow US editors in person a handful of times, thanks to social media, we are no strangers to their enviable style credentials and impeccable taste. We'll happily take any opportunity to glean inspiration and tips from across the pond and implement them in our own wardrobes, and we realised it was high time that we share their wisdom with the world. We asked five members of the fashion team to head to one of our favourite global high-street brands, Zara, and pick the eight pieces that they're loving right now. Of course, they did not disappoint, and they came up with a lust-worthy list of winter staples, feel-good separates, and elevating hero pieces. The whole gang...
6 Editors Break Down Their Simple (But Incredibly Effective) Skincare Routines
Fashion

6 Editors Break Down Their Simple (But Incredibly Effective) Skincare Routines

Finding good skincare products can be overwhelming—there's always a buzzy new ingredient you absolutely haveto try or an update on a formulation that promises a slew of benefits you didn't know you needed. Having access to these products is undoubtedly a perk of being a Who What Wear editor, but it also has its setbacks. On the one hand, it helps us discover products we really, truly love, which we can then reiterate to you firsthand. On the flip side, the potency of really great products is sometimes diluted by the sheer volume of moisturisers, serums, balms, and oils we road-test. As such, we thought it was high-time to cancel out the noise and simply focus on the skincare buys we know—from months, if not years of use—work. Editors and experts from both sides of the Atlantic have come...
Here's What Our Editors Always Buy From Arket
Fashion

Here's What Our Editors Always Buy From Arket

With its premium fabrics, classic fits and chic colourways, it's no surprise that Arket has become a go-to in the wardrobes of fashion editors everywhere. You need only go into one of the stores (post-lockdown, that is), to understand that this is a brand that knows how the consumer wants to shop and what they want to buy. I mean, its colour-coded sock wall is enough to make any perfectionist go weak at the knees. But really, what we want to talk about is the clothes, and specifically the clothes our editors buy from Arket. After a bit of digging, it turned out that each Who What Wear editor has one category in particular that they turned to, for example, Hannah Almassi waxes lyrical about the flattering fit of the trousers (take note if you struggle to find a good fit on the high stree...