Saturday, December 4

Tag: Overhyped

I Hate Overhyped Skincare, But This Drunk Elephant Product Has Blown Me Away
Fashion

I Hate Overhyped Skincare, But This Drunk Elephant Product Has Blown Me Away

As a beauty editor, my biggest gripe with the industry is the power of social media hype. Buying products based on Instagram success totally goes against everything I believe in and have been taught about skincare. Much like books, you should never judge a skincare product by its exterior. Speaking from experience, I have found that most of the products that look really great on the shelf suit my needs far better as home ornaments than skin treatments.All too often, I find my blood starting to boil as a result of seeing remarkably average (and sometimes terrible) skincare products hit the big time on Instagram purely because they fit the aesthetics of someone’s grid. And the truth is that even I, someone who has years of expert advice and knowledge stored in my brain, sometimes find mys...
I'm Done With Overhyped Beauty Products and Can Personally Vouch For These 19
Fashion

I'm Done With Overhyped Beauty Products and Can Personally Vouch For These 19

As an editor, I feel very lucky that I have the chance to try out so many products on myself. I’ve always been a beauty enthusiast and would spend hours testing out all things skincare and makeup when I was growing up, so it’s no surprise that I landed at beauty magazine, Allure, earlier in my career. There, I was enamored by the beauty closet that stored buzzy new products and cult favourites for editors to experiment with firsthand. Now, at Who What Wear, I’ve continued to try out products across the beauty space.After slathering on so many hyped-up products, I have to admit that I’m often underwhelmed with a lot of them. There are so many that don’t live up to their claims, so when I find ones that do, in fact, sculpt my cheekbones in a matter of minutes or make my lips look fuller, ...