Sunday, October 24

Tag: Percent

Nordstrom Takes the 15 Percent Pledge For 10 Years, and It's Time More Big Brands Follow Suit
Fashion

Nordstrom Takes the 15 Percent Pledge For 10 Years, and It's Time More Big Brands Follow Suit

Aurora James, founder of 15 Percent Pledge. The 15 Percent Pledge, led by Brother Vellies founder Aurora James, recently celebrated its one-year anniversary of bringing change to the fashion industry by asking retailers to commit to buying from Black businesses and increasing company-wide diversity. Nordstrom is the latest brand to join the initiative, following in the footsteps of others such as Madewell, Sephora, J.Crew, MatchesFashion, Old Navy, and Moda Operandi. But it is also the first to sign a 10-year agreement with the nonprofit organization, with an aim to grow total purchases and partnerships with Black brands tenfold by 2030. The 15 Percent Pledge is working closely with Nordstrom to implement new strategies internally, as well as setting benchmarks to become an inclusive ...
Maren Morris Feels ‘100 Percent Comfortable’ With Her Post-Baby Body
Celebrity

Maren Morris Feels ‘100 Percent Comfortable’ With Her Post-Baby Body

Working mama! Maren Morris is a total “badass” when it comes to her workouts and just wants to “feel good” after becoming a mother, her personal trainer Erin Oprea exclusively told Us Weekly in the newest magazine issue. Stars Who've Clapped Back at Body Shammers Read article “She doesn’t have this, ‘I want to bounce back kind of mentality,’ which I freaking love, after having a baby,” Oprea, who is the founder of the Pretty Muscles app, said. “She has this, ‘I want to feel good, but I still want to love life.’ And I think it’s cool. My goal for her [is] slow and steady, enjoy the journey.” The Grammy winner, 31, welcomed her first child, son Hayes, with husband Ryan Hurd in March 2020. One year later, she is focused on her health and owning her new figure ...
Madewell Is the Latest Fashion Retailer to Join the 15 Percent Pledge
Fashion

Madewell Is the Latest Fashion Retailer to Join the 15 Percent Pledge

Madewell is one of the latest retailers in fashion to join the 15 Percent Pledge. The brand announced that by the end of 2021, Black-owned brands, artisans, and designers will account for at least 15 percent of the brand's third-party partnerships, including collaborations. To show customers how, exactly, the brand plans on meeting its goal of carrying at least 15 percent Black-owned businesses, Madewell announced that it will 1) Increase design collaborations with Black designers, artists, and Black-owned brands 2) Increase the share of Black makers and small businesses within its long-standing Hometown Heroes program, which highlights local creatives from all over the country, and provide ongoing mentorship through the program 3) Increase the share of Black-owned businesses featured...
Here's What It Really Means When a Fashion Retailer Takes the 15 Percent Pledge
Fashion

Here's What It Really Means When a Fashion Retailer Takes the 15 Percent Pledge

Sephora is the first of four major retailers that were asked to join the 15 Percent Pledge upon its realization by Aurora James on May 29, 2020. James, who is the creative director and founder of Brother Vellies, posted about the need for businesses to invest in the future of Black communities on her feed the day after having a discussion with a friend about how Black-owned businesses are struggling in the midst of the coronavirus crisis. Since then, she's created a website that clearly states the three steps of the process a company must implement when taking the pledge and also includes a petition that you can sign to stand with and support the pledge. She also enlisted artist Mona Chalabi to create the above graphic - which you might've seen floating around social media - that outli...